I don’t know how many of you create websites or offer content, but here’s a brown nugget for you.
For the love of god and everything holy, do not use PDF as the first line of content conveyance. I was shopping for NAS devices yesterday and it seemed like each one wanted to offer me a PDF instead of a web page listing the specs. A practice more lazy than functional, I would like to think it’s being phased out in favor of accessible content. I’d like to think a lot of things.
Aaron Traffas farms near Sharon, Kansas. He currently generates content at HeavyWorth and, before that, spent 18 years with Purple Wave in Manhattan, Kansas. A 2017 nominee for Songwriter of the Year at the Rocky Mountain CMAs, Aaron is an active singer and songwriter and the Aaron Traffas Band's latest release, Enter: The Wind, can be found at iTunes, Amazon and Spotify. Aaron served as president of the Kansas Auctioneers Association in 2017 and on the National Auctioneers Association Education Institute Board of Trustees from 2009 through 2013. An active contract bid caller, he has advanced to the finals in multiple state auctioneer contests.